Paris Hotels are investing in their own bicycle fleet

And picking models that reinforce the identity of the hotel.

Le Meurice, the renowned hotel that occupies an 1835 palace across from the Tuileries, unveiled five retro-style bikes in the blue-green shade of the oxidized copper rooftops of the city, with matching helmets and front baskets emblazoned with the hotel’s gold logo. American and British guests in their 30s tend to be the most enthusiastic customers, according to the hotel; Le Meurice’s sister hotel, the Plaza Athénée, opted for zippy red bikes with panniers.

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